Create materials with a consistent look and feel that can be changed centrally
Allow you to add new functionality to the content packages if required
Allow you to work on the same content in a team of people
Create finished products that are accessible to the widest audience possible
Create finished products that work in the browser of as many devices as possible (including iPads!)
Create both traditional elearning modules as well as menu-driven micro-sites
Send content out for review and collect comments within the tool itself
Use a large range of content display and interaction templates
Allow you to have multiple authors working with the same tool without breaking the bank
Ability to track multiple versions of the same content package
Rapid authored (Slides -> elearning) created by the SME
Rapid authored created by a learning designer alone
Rapid authored created by a team
Authors fill in templates which then produce HTML or Flash
Bespoke, hand-coded HTML or Flash created by a development team